Why Resellers Should Run Sales Over Holiday Weekends

🎉 Why Resellers Should Run Sales Over Holiday Weekends Like Memorial Day

Holiday weekends aren’t just for barbecues and beach trips — they’re also prime time for resellers to boost sales and visibility on platforms like eBay, Poshmark, and Mercari. Whether you’re a seasoned seller or just getting started, here’s why you should be running sales during long weekends like Memorial Day:

1. Increased Buyer Traffic

During holiday weekends, many people are off work and relaxing — which means more time spent browsing online marketplaces. Platforms like eBay and Poshmark often see a spike in traffic during these periods as shoppers look for deals, gifts, or a little retail therapy.

🔍 Tip: Use keywords like “Memorial Day Sale” in your listing titles or descriptions to grab attention.

2. Shoppers Expect Deals

Buyers are trained to expect sales during holiday weekends. If you’re not offering a discount, you might be overlooked in favor of competitors who are. Running even a small promotion — like 10-20% off — can help you stand out and drive more conversions.

🛒 Tip: On eBay, run markdown promotions. On Poshmark and Mercari, offer bundle discounts or send out private offers to likers.

3. Clear Out Old Inventory

Have stale items that haven’t moved in months? A holiday weekend is the perfect excuse to slash prices and make room for new inventory. Plus, discounted items often show up in search results or notifications, which increases visibility.

📦 Tip: Consider creating a “clearance” section or using themed tags like “Memorial Day Deal” for quick markdowns.

4. Boost Search Visibility

Many platforms boost listings that have recent activity — like price drops or promoted sales. By running a holiday sale, you’re not only giving buyers a reason to click, but you’re also gaming the algorithm in your favor.

📈 Tip: Refresh listings right before the weekend and promote your bestsellers.

5. Encourage Repeat Customers

Running promotions during holiday weekends helps build trust and creates a positive buying experience. Satisfied customers may come back for future sales or follow your closet/store for updates.

💌 Tip: Include a thank-you note with a hint at your next sale or offer a coupon code for return buyers.

Final Thoughts

If you’re skipping holiday sales, you’re leaving money on the table. With just a bit of planning and strategy, Memorial Day and other long weekends can turn into mini Black Fridays for your business. Whether it’s through markdowns, offers to likers, or bundle deals, tapping into buyer expectations can help you convert traffic into real profit.

Ready to prep your shop for the next big weekend? Start early, set up your discounts, and don’t forget to promote your sale on social media, too!

About the author: Jaimee Edelburg

Hi, I'm Jaimee! I am a Sidekick, Crosslisting, and Seller Cave Staff Tester!
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